Application Development Plan is a full-service travel agency that uses an aggressive online marketing strategy to funnel sales leads to over 120 travel agents in 22 retail locations. Using innovative software applications is able to efficiently deliver high touch, personalized service and effectively compete with both national chains and call centres.



Challenge was at a critical point in their growth as a specialty travel agency. They use technology as a differentiator in a business where speed and accuracy are crucial to success. Typical for a growing business, their computing environment was built in-house over a number of years. In order to meet their aggressive growth plans, the systems used to run the business needed to be more scalable, reliable and easier to enhance and maintain. needed to take a step back, assess the needs of the business and develop a technology roadmap that would align with their strategic objectives. To make this more challenging, they were in the process of raising capital.

Solution turned to Intelliware to assist in the creation of a Development Roadmap that met the business goals and could support the effort to raise money. The two week exercise consisted of a series of interviews, workshops, and reviewing the documentation of the existing systems. Intelliware assessed the competing business and technical priorities and developed an actionable Development Roadmap. The result was a plan that assisted in successfully securing the funding necessary for to move their business forward.