Mobile-Optimized Website to Drive a Better Dining Experience

Fionn MacCool LogoFionn MacCool’s, a Prime Restaurants brand, is a franchised restaurant chain well-known for its warm, Irish hospitality and full range of local and imported beer.


Fionn MacCool’s wanted to give guests more information on its home-cooked menu items and extensive array of beverages.  By making more information available to guests, customers could make more informed choices when ordering their meals.

Fionn MacCool’s is known for the wide variety of beer they serve.  They wanted to provide information such as tasting notes for their beer, wine and other beverages they serve.  In addition, they noticed guests were more frequently asking about nutritional and allergen details for menu items.

To make the in-restaurant experience even better for guests, Fionn MacCool’s chose to take advantage of smartphone technology to provide information to guests right at their tables.


Fionn MacCool’s wanted to offer nutritional and allergen information for each menu item.  As well, they wanted to be able to offer beer and wine pairing recommendations without always relying on wait staff. The information had to be easily updated and managed by Fionn MacCool’s staff but accessible to the largest number of guests possible.

Through a collaborative planning process, Intelliware recommended the development of a mobile optimized website accessible right from the menu using a QR code or, for phones without a scanner, a URL. Unlike a native app, a mobile site is accessible from any phone with internet browsing capabilities.  And, unlike a regular website, the HTML5 site is built so that it is easy to access information and navigate from the small screen on a mobile handset.

Built in just weeks, the site provides all the nutritional and allergen information as well as beer and wine tasting notes and pairing suggestions. Guests can become a fan on Facebook, rate and review the app and complete a customer satisfaction survey – right from their phone.