President's Choice™ Recipe Box app delivers with a must-have kitchen utensil

President's Choice™ Recipe Box app delivers with a must-have kitchen utensil Loblaw Companies Limited is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. The company is committed to providing a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. President's Choice®, Loblaw's own brand, offers unique or superior products that provide better value to shoppers.

The President's Choice™ Recipe Box app, available for the BlackBerry® PlayBook™ tablet and the Apple® iPad®, puts over 700 mouthwatering recipes created by the President's Choice® chefs at your fingertips. Each recipe has vivid photos, easy-to-follow preparation steps and nutritional information.

The consumer app has a variety of features to make it easy to discover and prepare meals for every occasion. Just some of the features include the ability to:

  • Discover new recipe ideas by scrolling through vivid photos that will have your mouth watering in no time.
  • Search over 700 recipes. Find just what you're after by searching by keyword or tapping for categories using the simple, visual icons. To make it even easier, there are handy predefined categories such as main ingredient, skill level, preparation time and healthy choice options.
  • Tag your Favourite recipes so you can quickly come back to them later.
  • Add your own notes to any recipe and easily refer to them later, enabling you to make the recipes your own.
  • See what your meals will look like with beautiful food photography for each recipe.

President's Choice™ Recipe Box is engaging, simple, and intuitive. Designed to take full advantage of tablet features, it makes using the recipes simple and fun.

Intelliware worked closely with the Loblaw team to provide a comprehensive, end-to-end solution – strategy, roadmap, design, usability, development, launch, marketing support and metrics.

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