Mobile UI

Mobile UI Design and Usability

The design of your mobile application is the most critical step in our process. The user experience on a mobile device is vital to its success and some would argue it’s as important as the core functionality and performance.

The user experience should reflect all aspects of your brand personality – the look and feel, the tone and manner in which you communicate. From a creative perspective, good app design takes into account not only your branding standards, but also the form factor of the device, strong technical design and usability. From a usability perspective, you cannot assume that what works on the PC will translate well to a mobile experience. Replicating functions on your website should be assessed and potentially re-engineered so that they provide an optimal experience on the smartphone. Our process starts with understanding the business objectives and the target market. From there, our in-house graphic designers and user interface experts work closely with you to ensure the usability, design and functionality are optimized for the experience the solution is intended to deliver. Then, our Enterprise Architects ensure that the application is secure, highly scalable and performant. At Intelliware Mobile Solutions, we deliver applications that take full advantage of the specific attributes of the device and provide an exceptional user experience through elegant design.

Marketing services

Once an app has been submitted to an app store, the work isn’t over. Successful apps are promoted through well-planned marketing and communications campaigns. Intelliware can help you promote your mobile solution. Our marketing team can work with you to plan, design and execute high-impact marketing and communications plans to create buzz around your app.

Marketing plans & strategy – guidance and insights into ways to integrate mobile into your overall marketing plans and tactics as well as targeted planning to promote your mobile solution.

Ad campaigns – to leverage new and existing marketing channels, including banner ads, print ads, microsites and portals.

PR & communications – strategy and planning, copywriting, editing and execution. And, if you have your own in-house resources or work with an agency, we will work with your team to ensure smooth execution and integration of all marketing and communications elements.

Download Mobile Brochure