The Mobile Experience: Essential Considerations for Web

Increasingly, the first place people turn to when they need information is their phone. What time is a movie playing? How do I get to a friend’s house? Where’s the best place to buy new jeans? Did my package arrive? Once upon a time we turned to our computer for answers. Today those answers are in our pocket and with us all day, every day. If you use the Internet to communicate with your customers, suppliers, employees or peers then you need to think about the mobile experience you are offering because that’s the first place people will turn to find you.

Any company considering a new website, or the redesign of an existing website, needs to add mobile into the equation. With customer engagement being the “holy grail” for most companies, limiting access to your website by not providing a mobile experience is a lost opportunity.