Digitizing delicious for the masses
Intelliware redefines the menu experience for a Canadian chain.
Casey’s Grill • Bar, a Prime Restaurants brand, is a franchised restaurant chain specializing in casual dining. The chain has 34 restaurants in Ontario and Québec.
Casey’s wanted to respond to their guests’ needs by enhancing their experience through a new menu offering healthy food options and information to help customers make more informed choices when ordering their meals. Casey’s also wanted to improve guests’ in-restaurant experience while taking advantage of phone technology to provide up-to-date information to them right at their tables.
Casey’s requirements included the ability to provide nutritional and allergen information for each menu item. As well, they wanted to offer wine-pairing recommendations without always relying on wait staff. The information had to be bilingual, easily updated and managed by Casey’s but accessible to the largest number of guests possible.
Through a collaborative planning process, Intelliware developed a bilingual, mobile-optimized website accessible right from the menu using a QR code or, for phones without a scanner, a URL. Built in just weeks, the site provides all the nutritional and allergen information as well as wine-tasting notes and pairing suggestions.
Guests can simply scan a QR code or enter the website address into the mobile browser. Instantly they are taken to Casey’s mobile website, where they can navigate through the site and determine what food and beverage items they wish to order. This innovative offering enhanced the guest experience and enabled Casey’s to stand out as a leader in the food services space.
About The Author: Alex Orchard
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